Pillar 4 Lesson 3
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Question 1 of 2
1. Question
Review the listing by clicking: https://www.vrbo.com/237446
What could be improved? How would you change it so that it performs better?
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This response will be awarded full points automatically, but it will be reviewed and possibly adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
I’d want you to change out the money shot picture, re-shoot photos, remove the ones that bring no value to the listing, and respond more quickly to guests. Spend another $1,500 in dressing up the property with linens and some paint, change up the headlines, increase the price based upon occupancy, and add in a damage waiver so the property could demand more money and increase bookings. (My bet is they would increase revenue by close to 20 -30%.)
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Question 2 of 2
2. Question
Review the listing at https://www.vrbo.com/374218ha.
What could be improved? How would you change it so that it performs better?
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This response will be awarded full points automatically, but it will be reviewed and possibly adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
The reality is you can go thru listing after listing and find things that should be done to increase bookings, and income. On this particular listing the money shot is absolutely horrible. I would change it out immediately with a captivating picture of the area, along with changing out linens, dressing up the property with about $1,500 of pictures, painting a wall or two to make the rooms come alive, bring in some lighting for the photo shoot, along with some staging props. Then I would change to instant book, rewrite the headlines, and subheadlines. Just these simple items could raise the prices and increase revenue by at least 30 – 50%.
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